What do we mean by management? You may be saying, ‘guy writing this, I already post on my Facebook page once a week and have over 300 fans.’ Well, that sucks.
Let me tell you why. Your business Facebook page needs to be treated like a person. You have to post constantly and consistently while providing valuable information to your fans. While you are doing this, you have to be constantly building your user base.
It doesn’t end just at Facebook either. Instagram is a very valuable resource for your business. When you strip a post down to just a pic or short video, you attract people’s attention. They are more attentive and are then willing to listen to what you have to say.
This goes well beyond posting your daily specials to your social media – you have to engage your audience! Getting likes and shares on your posts should do more than just boost your ego. It has to provide value to your business. You should always be asking yourself, ‘how can I monetize my user base?’
What we do is handle accounts on 2 of the most popular social media sites — Facebook & Instagram. Most every business in the Westerly Area has a Facebook page, with Instagram being a distant 2nd. We have a couple of different plans we can do for you and your business, but we find what we have outlined below to be the best course of action.
Imagine if you will that all you have to do is focus on running your business – maintaining your vision, growing you business, hiring more staff, etc. Why waste all those hours a week maintaining your social media when you can pay professionals to manage it for you?
When you make our experts “editors” on your account, we go to work posting on your behalf. Before that happens, we have to give your page a little facelift – updating your featured images, your company informations, and what have you. This is the first step in the process.
Next, we come up with a plan on what information you want to get to your fans – daily specials, deals, coupons, store hours, expert information, etc. We build a schedule for the upcoming week and maintain that schedule on your behalf.
On your Instagram account (if you don’t have one, don’t worry we’ll set that up for you) we start by updating your profile and company information. Then we build a plan around what you want to convey. If you’re a restaurant a pic of the daily special, dishes from your menu, etc. We teach you about hashtags and how to use them – then we get to work!
Our experts utilize special software to push your message out to the Instagram network and grow your account. Instagram is all about building an active user base – this is how a pic or video can go viral. Once that happens you have people’s attention; all from a pic or video!
Social media’s main function is to keep you in contact with your fans/followers and convey information to them that will keep them engaged. This information can either help them make better informed decisions or entertain them. Either way this will help you reinforce your brand and brand loyalty.
We have professional photography available through our WesterlyFoto.com division, under the direction of Edward Santos.
#facebook #instagram #management #helpme!